Rizzieri — Action Checklist

Frankie website

Highest ROI

The site is basically invisible on Google right now — this is where the biggest win is.

✓Pick one domain (thisisfrankie.com or frankiesalons.com) and redirect the other to it

✓Fix the canonical tag so it points to the domain you keep

✓Add a sitemap

✓Add a robots.txt that points to the sitemap

✓Add business info in the code (name, Collingswood address, phone) so Google knows it's a local salon

✓Write a real page title and description (right now the title is just “FRANKIE SALONS”)

✓Use one clear headline on the homepage

Rizzieri website

Small lifts

Already excellent — it just ranks lower on the website than it does in the map listing.

✓Add service pages (color, extensions, spa) so the site ranks as well as the #1 map listing

✓Trim each page to one main headline (there are five on the homepage now)

✓Add review and service info to the code for richer Google results

Google listings

This is the booking engine — it drives roughly 39,000 calls a year. Protect it.

✓Keep answering all Google reviews

✓Refresh photos on each location

✓Check that hours and services are current on each listing

Get the Google data

Unlocks more

One small step turns on the keyword data the report couldn't show yet.

✓Ask Frank for permission to add the tracking tag to the Rizzieri + Frankie websites

✓Install the tracking tag (already built for both)

✓Turn on Search Console to pull the “what people typed to find us” data

✓Add that Google data into the report

Content

Feed the winners, keep what's working, stop what isn't.

✓Give Frank more reels and collabs — he's the fastest grower

✓Keep Ana editorial-first; tag the family brands in her big posts

✓Keep Frankie's people-first posts coming

✓Rizzieri: lean into team and heritage posts (they beat product shots)

✓Stop chasing Facebook growth — use it only to cross-post

Paid ads

✓Keep the Aveda School ads running (working: 105 leads at about $45 each)

✓Test a small paid boost for Frank or Frankie later (the proven organic winners)

Deliver

✓Send Frank the report link

✓Walk him through the Overview tab (the 90-second version)